Understanding and Welcoming Customers
One of the most important aspects of marketing is understanding who is your audience and what they are interested in. The better a business can reach out to those audiences…
One of the most important aspects of marketing is understanding who is your audience and what they are interested in. The better a business can reach out to those audiences…
SMS messaging is used by the majority of the world’s population and for good reasons. SMS messages can span different carriers. Messages can be quickly sent and received. And now…
Recently, tech debates have centered the topics of customer service and automation. How are customer needs best served? Is it through real people, AI chatbots or other AI-backed responders? Obviously,…
As artificial intelligence becomes more prevalent in various aspects of marketing and customer service, companies who have yet to invest in AI are wondering if they should make the switch.…
SMS messaging services can be crucial to market a business. Dan Hinckley, an experienced digital marketing expert, recently wrote an article for Forbes highlighting five important marketing tips for small…
In 2014, a study was conducted that looked at people’s preferences in terms of customer service. The results were enlightening for any company or organization that has a customer service…
According to Forbes, there are over 80 billion millennials (those born between 1982 and 1993.) Millennials will make up 75% of the work force by 2025. Marketing to this generation…
Marketing through SMS messaging can be a challenge. When you think about general marketing, you might think of billboards, television commercials, newspaper and magazine ads, and anything else. Smart and…