There are a variety of different ways you can reach your audience through mobile, and given that smartphones have taken over, it is a good idea to make sure mobile marketing is at the top of your list. The real question is how to reach your customers and how to make sure you are giving them what they want. Here are 4 mobile marketing strategy tips to follow as you get started or even if you are just reinventing your company’s strategy.
Audience, audience, audience
The first and most important step when determining a mobile marketing strategy is to think of who your audience is. Though it would be nice if you could sell to anyone and everyone, the truth is, there is going to be a target market that is most likely interested in your product or service. It is important to figure out who that audience is and how you can best reach them. One bad example of this would be when JC Penney decided to stop offering coupons and instead focus on just having cheaper prices. It lost a ton of sales because it forgot to factor in that their audience wanted the rush of feeling like they got a good deal through a coupon. If you are not sending mobile coupons to customers who want them, then you are missing out on a huge part of your potential market audience.
Always use SMS
Communicating through text messaging with your customer is one of the most effective ways to reach them. According to Entrepreneur, 95 percent of customers who are a part of your texting platform will open and read your text message to them within 3 minutes of it being sent. There are no other ways of communicating with your client that are going to reach your client more directly than that. We all know the biggest challenge in marketing is actually getting the information to the customer, so text messaging might be the way your company can accomplish that.
Though it may not apply in every industry, mobile coupons are a powerful way of reaching out to current customers and bringing in new ones. With so much technology out there, customers hate having to actually print off a coupon or cut it out of a magazine. They will opt to just not try a new product or service over having to physically get and use a coupon. Mobile coupons provide a bridge between the old way of doing things and the new way. Customers are still getting what they want in a more convenient way.
The biggest mistake a company can make when starting a new marketing campaign is to ignore their website. Most companies assume their website is fine the way it is, and oftentimes, they don’t even check it on mobile to see what it looks like. A lot of people are doing research about which companies to use through their smartphones, so they need to be able to check out your website from mobile and see that it functions well.