Marketing strategy for nonprofits
A nonprofit company has to advertise to consumers just as much as a for-profit one. It is especially important if you are trying to further an important cause. But most nonprofits don’t have a lot of extra money sitting around to pay for different marketing strategies, so you want to know that what you are doing will be successful before doing it.
Here are 5 techniques your nonprofit business can use in marketing.
Text Marketing is King
One of the best things you can do for your nonprofit is use text marketing. Text messages have a 98% read rate, which means you’ll be able to reach your audience effectively and make sure your message is read. On top of that, it is a green way of communicating with people since you don’t have to use any paper to do it. You can even use text marketing for fundraising by allowing people to donate to your cause by sending a text with the amount they wish to donate.
Your nonprofit can use AI Chatbot to communicate with customers through text as well, and this will help open the channels of communication and answer all donor questions efficiently. Head over to our blog on how text message marketing is the perfect tool to use to receive donations and promote fundraising for your nonprofit organization.
Word of mouth advertising
Given that word of mouth advertising is one of the best ways to reach new people with your cause, you should do everything to encourage it. Make sure you are clear about the purpose and mission of your nonprofit, so people know what they are getting and why it’s important to support. People are much more likely to sympathize with your cause and donate if they understand exactly what your cause is.
Use social media platforms
Since many nonprofits are asking for donations rather than selling a good or service, your ultimate goal is to reach new people instead of going back to the same people for donations over and over. And while yes, you hope to have repeat donors, you should be focusing on finding new people as well. Social media is great for that. You can urge your current users to share with their friends, and you can run ads through social media sites to hopefully reach more concerned people who would be interested in helping out.
Mobile website optimization
Another thing to consider is that many people who are just learning about your nonprofit and what you are all about will find you while surfing the web on their phones. Make sure your website is optimized for mobile. And ensure that your payment processing can be done just as fast and easy through mobile as it can through a computer.
Streamline donation process
Many people donate to nonprofits on a whim and in the moment. That means you can lose them rather quickly, so getting a donation out of them immediately is the goal. You should allow for multiple payment platforms to be used to accept donations including PayPal. Some people prefer to get their wallet and enter their information, but many people prefer the security they get by using a 3rd party site such as PayPal. It also is easier to get the immediate donation if the consumer is able to pay without having to get up to get their wallet,