People absorb information differently. It’s one of the biggest problems in the public school system because one teacher teaching 30+ kids in one way often leaves half the class feeling lost. It is the same with your marketing strategy. If all of your customers need to be marketed to in different ways, you won’t be able to reach half of them if you stick with one method. That means your business needs to focus on diversifying your marketing strategy. Here are some of the ways you can diversify.
Social Media
Nearly every business can be found on Facebook. And while that is definitely essential and a good start, not all of your customers are necessarily found on that particular platform. Try branching out to a few other major social media networks such as Twitter, Instagram, Snapchat, or Pinterest to see if you can reach a few more customers.
In doing this, you’ll want to make sure you understand the differences between each of the social media platforms including their purposes and what is most effective on them. Instagram, for example, is a very image-heavy platform and is a good place to use influencer marketing. On the other hand, Twitter is almost completely written content, but it is more about interactions and less about simply posting an ad here and there.
Customer Service Interactions
Another way to reach your customers is through the ways you interact with your customers. While phone calls are a traditional form of communication and are still necessary in many instances, allowing your customers to reach out to you in other forms will help increase customer satisfaction. Add text customer service, email, and even messaging through social media as ways they can reach you. The more comfortable customers are with the form of communication, the more likely they are to actually reach out for help instead of leaving your business permanently.
This also goes for the way in which you present your advertisements. While email and print ads have been a huge part of marketing in the past, don’t underestimate the power of text marketing. People often respond better to text because it gives them the ability to interpret the information for themselves. On top of that, a text will be opened almost immediately, and the customer knows they can respond to it whenever they have time instead of feeling the pressure to do it now.
Types of Content
The other thing to consider is what type of content you are presenting to your customers. If they absorb information differently, than businesses need to provide different types of content. You probably already do a lot of pictures because that is the easiest, but you need to start considering adding video to your lineup. Yes, it takes a lot more effort, but the results will be that you reach more customers. Of course, businesses shouldn’t stick to producing videos without continuing to market with images. Businesses shouldn’t quit writing blog articles because of the video content. By offering all these different forms of content, you’ll be able to reach the majority of your audience in the method they are most comfortable.
