Keeping a current customer is extremely valuable given that a happy customer will often refer their friends and will keep coming back for more. So, it is very important that your company is doing everything you can to keep your customers and take good care of them. And if you are marketing to Millennials, remember they have no sense of loyalty when it comes to giving their business to a company, mainly because there are a hundred other options available to them of companies that do the same thing as you, so they are willing to leave if you do even the smallest thing wrong. Here is a list of how to lose a customer in 8 ways, a sort of what not to do:
- Make it hard for them to get in touch with you: Of course, one of the best ways to lose a customer is to make it impossible for them to reach out to you. Don’t have any kind of customer service phone numbers or emails available on your website or any social media sites.
- Avoid answering any questions on social media: In fact, you might as well not even have social media accounts. This is just another way for people to complain about your product or service, and then you’d have to deal with it.
- Don’t let them text you questions: This would make it way too easy for your customers to get the information they want, and if you want to lose them, you need to make it nearly impossible for them to figure out your hours or current wait times. Texting would be way to convenient, especially with the Millennial crowd that prefers text communications with businesses.
- Make call wait times extremely long: The longer they have to wait, the more likely they are to hang up and move on with their lives. It is better if you never have to actually talk to a customer.
- Don’t respond to reviews: Review sites impact not only your current customers but also your future ones. You wouldn’t want to encourage any new customers by thanking those who gave you great reviews and it is way easier to get rid of current ones if you aren’t responding to their bad experiences.
- Drag on customer support for weeks: Samsung has this one perfected as thousands of its customers have complained that support takes too long to fix any issues, according to Business.com. So if you are looking to get rid of a customer, make sure you avoid helping them fix their problem.
- Never act kind: As long as you are rude and unkind with customers, they will surely be upset at the end of their experience. Avoid any kindness to get rid of a customer.
- Communicate the wrong information: A customer might be happy with you at the end of their interaction, but as long as you have given them incorrect information, they should end up angry eventually. This is especially good if you don’t want to deal with an angry customer but still want to lose them at the end of the day.
