Customer service is one of the most important things you can provide to ensure return customers and add business but did you know that social media service should also be on the top of your list of things to work towards?

Here are two ways you can improve your interactions through social media.

Get on it: the faster the better

The first step is to get on social media. Maybe you haven’t gotten on at all or maybe you’ve set up accounts and ignored any people who are trying to reach you. But a quick response time is essential, make sure you not only have your accounts ready to receive customer service complaints or praise but that you are also quick to acknowledge those comments.

Additionally, when looking to expand your content on social consider the demographics of the people already there and what they’re utilizing the platform for. 

Getting them more direct contact information

If you ever receive a complaint on social media, it is important that you provide that customer a better way to contact you. For example, you may want to send a message to that customer with your texting number and explain that they can contact you through text at any time. That way, you are providing them with an easier/faster way to get information and allows you a way to provide information on a quicker basis without having to hire anyone to provide the information. Start with these two quick and easy steps, and your social media customer service will do much better!

Source: forbes.com/sites/loisgeller/2014/09/16/outstanding-customer-service-in-social-media/