You may be wondering how to reach all your customers in the best way because as we know reaching that target audience is one of the hardest part about marketing
A billboard only impacts those who drive past it, and only those who watch commercials will see your ad on TV. But everyone can be reached through text. As a matter of fact even Queen Elizabeth II is getting on board with current technology.
The Information Age exhibition
While attending the Information Age exhibition, the Queen was shown using an iPad, to which a tweet was then sent from her Twitter account. This was the first time she had sent a tweet, making history. According to E News, the tweet simply states that the queen was excited to be at the exhibition and was hoping everyone would enjoy themselves. But the fact of the matter is that Queen Elizabeth II herself has been very open to technology and she’s 88 years old.
Reaching your audience
As a marketer, this is just prrof that you can reach anyone in any age, from any generation by simply contacting them through technology. No matter how old or prominent your customers are, they still have cell phones, and they still send and receive text messages. Even the people who haven’t upgraded to smartphones can still get your texts.
Identify other devices
The only real trouble you may run into is that not everyone uses a smartphone. You are very limited in the amount of social media advertising or email advertising you can do knowing that not all of your customers will have access to getting your messages or seeing your marketing right away which just underscores the importance of texting. Every phone has texting capabilities. And on top of that, you can market even better if you allow for two-way conversation. Just imagine how much easier things would be if your customers could simply text in their questions, while your texting platform recognizes the question and sends an automated response.
Getting the clearest information possible
One thing I’m sure Queen Elizabeth II appreciates, as does everyone, is getting clear and precise information. There is nothing worse than getting off the phone with a customer service rep attempting to remember the right times or dates of the info you were just given or getting unclear messages from different reps. If you could instead get a text with all the info, you know it is right, and you no longer rely on memory or new reps for information. Technology can improve how smoothly things run, and texting is no exception.
Source: eonline.com/news/591579/queen-elizabeth-ii-sends-first-tweet-makes-history-find-out-what-she-said-on-twitter
