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Just when we think we have seen it all, innovators throw something completely different our way

Consumers’ jaws are dropping as tech advances and what once seemed impossible is now here. Cell phones the size of land line phones used to be the epitome of technology, now smartphones are cutting edge rightfully so as the abilities of smartphones continue to grow and amaze us.

General Electric Co

GE recently introduced their new interactive application for smartphones and tablets allowing homeowners to control home lighting when they are away from home. When consumers purchase the special LED light bulbs, they’re able to control the lighting using GE’s application no matter where they are. Consumers can find the LED bulbs at home improvement retail stores such as Home Depot. The bulbs will start being sold this coming fall, but due to the anticipation of consumers, they can already be pre-ordered.  

Companies like General Electric are using technology to enhance their consumers’ home life, which has proven to excite, raise interest ultimately bring in more business. While there are several security companies who have tech similar to GE’s app, the appeal of the LED bulb is that it is a lot less costly than other forms. The app also works with Apple and Android devices making it accessible to all smartphone users.

Advancing technology is great news for businesses

As technology advances the possibilities become greater for companies to cater the technology to work for them.  Mobile marketing is the most popular form of marketing today, and the ways to reach the mobile market are becoming endless. Marketing and advertising used to be a major expense for companies, and now it is more affordable than ever.  

There are businesses who are afraid to tap into the mobile market because it may seem difficult, but the truth is innovators understand the need for easy-to-use technology, and therefore mobile marketing is much simpler than all the other forms of advertising. Companies would be silly not to use technology to their advantage and tap into the mobile market. Companies have seen great success by doing so because not only does mobile marketing allow them to reach a broader number of consumers, it also fosters loyal relationships between consumers and companies.

Source: mobilemarketer.com/cms/news/software-technology/18119.html

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