Balancing AI and Human Personalization in your Business
As a society, we’ve changed the way we communicate with each other and with businesses. And in a weird way, we’ve almost come full circle. It used to be businesses…
Small Business Marketing Tips to Compete
Competing with large companies such as Walmart and Amazon seems daunting, especially for small businesses. Trying to find a way to reach customers and keep prices affordable at the same…
30 SMS Marketing Stats in 2019
As the end of 2018 draws near, it’s a great time to look ahead to 2019 and plan out your digital marketing budget. If you’re already investing into SMS marketing,…
6 Tips for Fantastic Holiday Customer Service
It’s official; the holidays are upon us. With Black Friday shopping already in full swing and people already running around town trying to figure out their holiday gift plans, it’s…
Marketing Starts with Machine Learning
Machine Learning (ML) is what we call the ability to use a computer to process and analyze large amounts of data and then execute decisions based on that data. In…
How to Succeed with Digital Marketing
The world of digital marketing is always changing so quickly, that if you’re not constantly and proactively making adjustments to your strategy, you’ll quickly fall behind. Here are a few…
SMS Marketing vs Email Marketing by the Numbers
Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers. By volume…
How chatbots can boost social media ROI
61% of social media marketers say measuring ROI is the hardest challenge facing them making it the number one complaint about social media marketing. What makes measuring ROI so difficult…
Black Friday is coming and the time to prepare is now
Black Friday is one of the most important days of the year for retailers. Actually, Black Friday spans an entire weekend now--a weekend that starts on Thursday for many retailers…
4 Ways Machines Improve Customer Service
Every business spends time contemplating how they can improve customer service. It is an essential part of selling your product. This is especially true in a world where one upset…