Top 10 Marketing Predictions for 2018
As the year is drawing close, your business should begin to plan and prepare goals for next year. In that preparation, marketing is of utmost importance since it will be…
3 Ways to Get More from Email Marketing
Email marketing may not be your top marketing priority, but it should definitely be one that you focus on. Recent data suggests that email marketing is starting to be more…
Customer Service: Keystone to Success
It used to be businesses could get away with bad customer service or even having no customer service at all. But that is no longer the case. In fact, customer…
How to Improve Your Local Marketing
Not every business has the advantage of a national customer base. Online businesses that don’t rely on geographic location don’t have to worry too much about the location of the…
Artificial Intelligence: An Aid in Marketing
With advanced technology becoming increasingly less expensive and more capable, artificial intelligence is no longer just a convenience in the workplace; it is now a necessity. It is the hot…
Text Message Marketing Best Time to Send a Text
Text message marketing is an extremely effective channel--98% of all text messages sent are opened by the recipient and 90% are opened within three minutes of being sent. A key…
Marketing with Hashtags: The How-to
Social media has forever changed the way we market to customers. Twenty years ago, words like hashtag, trending, tweeting, or even chatting meant totally different things. But now, social media…
Marketing to Women: Get in the Game
The biggest mistake companies make when marketing to women is thinking women don’t need any special invitation to buy your products. And while that might be true in many instances,…
Texting Services Improve Bank Customer Service
Better customer experience for banking Banks tend to have a hard time staying on top of the latest technology trends and incorporating them into their regular, everyday use, let alone…
Chatbots & Why Now is the Time to Invest in Them
Much of the artificial intelligence research being done today is purely academic. But in at least one area, we’re seeing an intersection between artificial intelligence research and real life. Consumer-facing…