Create an Great Social Media Marketing Strategy
Most businesses new to social media marketing make one of two critical mistakes. They either give up on it too early because they don’t see immediate results or else they…
5 Ways to Distribute Content to Your Target Audience
Content marketing has become a hugely popular marketing strategy in recent yearsBrands have learned that simply publishing free content can help earn loyal customers, but as more and more brands…
Building a Chatbot for Your brand is Easier than Ever
As is always the case with new technologies, chatbots have become more affordable and practical as their use has become more widespread in the business world. When chatbots first became…
Turn Content Marketing into Profit
In Christopher Nolan’s Dark Knight film, the Joker, played by Heath Ledger, says to the mob, “If you’re good at something, never do it for free.” This is generally agreed…
Mistakes Holding Your Content Marketing Back
Content marketing can be an extremely effective and powerful marketing tool when it’s used right. But for many businesses, content marketing ends up draining marketing funds without producing any measurable…
How to Promote Your New Mobile App
So you decided to design your very own mobile app for your brand. Now you need to get people to actually download and use it. Often that’s the harder part.…
Build a Loyal Customer Base with Content Marketing
Businesses in some industries may be able to survive with an endless supply of new customers, but most need to rely on repeat business to survive. Establishing a solid, loyal…
10 Ways to Spice Up Your Text Marketing Strategy
Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to…
6 Steps to Creating a Content Marketing Plan
It’s estimated that close to 40% of businesses who participate in content marketing don’t have any kind of content strategy. It goes without saying that content marketing efforts are more…
5 Mistakes First-Time Social Media Marketers Make
Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s…