TCPA Violations Get New York City Bar and Grill Sued
A New York City bar and grill called Calico Jacks is currently facing a lawsuit brought by a plaintiff that alleges the restaurant sent unwanted text messages which advertised various…
Seven elements every inbound marketing campaign needs
In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where…
How chatbots do what they do
Chatbots are like humans in more ways than one. Obviously they’re designed to simulate conversation with a human so they have the ability to understand and formulate sentences. But they’re…
Four ways smartphones can connect you with customers
Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed…
Six tips for crafting the perfect SMS call to action
A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a…
Six things your customer service chatbot must be able to do
Chatbots are in the midst of a huge growth phase Programmers and AI researchers are constantly discovering new ways to use them as well as things they can’t do. Chatbots…
Seven most common social media marketing mistakes
The power of social Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential…
Five digital marketing tips for small business owners
Years ago, digital marketing was a nice-to-have but many small businesses got by without it, relying on word-of-mouth and traditional advertising Today, those mediums are not as effective as consumers…
How to establish authority within your industry through content marketing
Businesses turn to content marketing so that they can be seen as influencers within their field Businesses that consistently post high quality, accurate, and valuable content are viewed as an…
How to take your business’s social media strategy to the next level
New platforms and technologies are constantly being created giving marketers access to new streams of data for their social strategy The way brands are using social media today is different…