How to reach Generation Z with mobile marketing
Generation Z is the most ethnically diverse group in human history. Mobile phones for generation Z are like air, they can't live without them. Mobile marketing is an effective way to reach gen Z.
Ten things your customer service chatbot will need to succeed
A growing chatbot market with better software The chatbot marketplace might not be too crowded yet but it soon will be. Companies of all sizes are beginning to recognize the…
Five chatbots that are making mobile banking easier than ever
This is the age of the chatbot. Chatbots are computer programs designed to simulate human speech. They have implications for customer service since they can help automate these processes especially…
Five aspects to every good digital marketing strategy
Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational…
SMS Marketing Checklist
Guidelines for SMS business marketing Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit…
Airlines Use SMS to Improve Customer Service
When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent…
SMS and Email Marketing Strategies in Tandem
The changing marketing plan When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as…
SMS Marketing for Real Estate
As is the case with virtually every other industry, real estate is growing increasingly mobile. By that we mean that home sellers and buyers are more likely to go their…
Five Digital Marketing Musts for Your Company
In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The…
No, Facebook’s chatbots weren’t planning to overthrow humanity
Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more…