5 Qualities of an Effective SMS Marketing Message
Currently, there is no marketing channel that can compete with SMS when it comes to the percentage of target audience reached. When you send a text message to a database…
When will chatbots be able to pass the Turing Test?
Alan Turing was a renowned computer scientist and mathematician and a pioneer of artificial intelligence and machine learning research. It was Turing who proposed a test for distinguishing between “true”…
Three mobile marketing mistakes your small business is making
Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their…
How to Grow and Retain Your SMS Marketing Opt-ins
SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This…
5 Ways Restaurant Can Use SMS to Grow Their Business
Opening and marketing a restaurantOpening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging.…
How to Use SMS Marketing to Drive User Engagement
SMS is a channel unlike any other in the world of marketing. Yet too many marketers and business owners are using it just as they would any other digital marketing…
How to Get More Opt-ins for Your SMS Marketing Campaign
SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see…
Are chatbots here today and gone tomorrow or are they here to stay?
In April of last year, Facebook released a new and open version of Facebook Messenger. The new version allowed third party developers to create their own chatbots and deploy them…
Facebook developing chatbots that can negotiate like humans
Though chatbots have been growing in popularity in recent years, they are still somewhat limited in their capabilities. One of the things holding them back is the difficulty in programming…
Text Marketing Has Highest ROI
All the data suggests that when it comes to how to allocate your mobile marketing funds, text marketing needs to remain at the center. The first text message was sent…