4 Most Popular Mobile Marketing Techniques
There are an estimated 2 billion smartphone users in the world. In the US, 223 million (more than two-thirds of the entire population) have one including 92% of millennials and…
Best Practices for Creating an Effective SMS Chatbot
Though there are many different platforms for Chatbots such as Facebook Messenger or WhatsApp, SMS (text messaging) is still the ultimate platform when it comes to chatbots. Because there are…
What is SMS ?
SMS marketing you've seen it and probably used it but why is it important? Well, to start SMS stands for Short Message Service. SMS is the technical term for a…
What TCPA text message rules mean for your business
The Telephone Consumer Protection Act (or TCPA) was passed by Congress in 1991 The purpose? To protect consumers from annoying telephone calls they didn’t wish to receive by imposing a penalty…
Benefits of Sending Text Messages to Customers
With each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of sending text messages…
Chatbots and the uncanny valley
The term “uncanny valley” was coined by notable robotics professor, Masahiro Mori, in 1970 to explain the phenomena of unease in the presence of humanoid robots. Mori, and other AI…
Ten cool ways you can use chatbots
Chatbot software is evolving When app stores and mobile applications started to show up in 2008, they were the hottest thing in mobile technology. Today, it's chatbots that are the…
Why SMS Needs to Play Central Role in Your Marketing
Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we purchase products and buy services. It’s changed the way we socialize by revolutionizing social…
4 Reasons Your Mobile Marketing Strategy Isn’t Working
Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each…
6 Reasons Your Small Business Needs a Mobile Marketing Strategy
Smartphone adoption rate surpassed 90% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have…