Branding vs Advertising
Branding and advertising 101 Marketing is an umbrella term that includes any type of method in which you try to bring in new or past customers. Under that umbrella, you…
Mobile and Social Media Marketing
You probably already know that mobile and social media are both important to your marketing plan. But what you may not know is how essential they are together. In fact,…
Avoid Comcast Customer Service Mistakes
Comcast has great Internet, but customers flock away from the company whenever possible. With bad customer service, all it takes is one bad experience for a customer to be willing…
Customer Service Lessons: What Not to Do
If your customer service department is doing a good job, you’ll know because there won’t be too many complaints. The internet makes it so easy to complain that not having…
5 Tips for Social Media Marketing Success
Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t…
AI Chatbot Debuting at Wells Fargo
After a difficult year with the fake accounts scandal, the Wells Fargo PR department has been hard at work attempting to gain trust from consumers. The financial institution will be…
Diversify Your Marketing Strategy
People absorb information differently. It’s one of the biggest problems in the public school system because one teacher teaching 30+ kids in one way often leaves half the class feeling…
Proactive Customer Service Tactics
Most of what we consider “customer service” is the group of people who answer angry phone calls from frustrated customers. And while that is a big part of it, customer…
Steps to success: Customer Service Improvements
Every business knows that the customer service department plays a big role in the success of your company, but did you know that you can actually make more money through…
A Texting Story
It was in 2019. I sat with real concerns in a doctor's office, awaiting my call of entrance into that brown door, to see the man in the white coat.…