Black Friday – Mobile taking over
The “leaked” Black Friday ads have shown one thing this year: people can now get mobile devices for cheaper than ever before. With prices dropping significantly in just a single…
Five keys to a successful SMS marketing campaign
Until recent years, advertising required a lot of careful planning and extensive waiting time between launch and any kind of perceivable response Today mobile marketing channels allow brands to interact…
Picking texting customer service over calls
Of course, customer service is still an essential part of every business model. How do you get the most out of your customer service? Well, the truth is that you…
Texting: A way to communicate during crisis
Disaster prevention and emergency response As a government or emergency entity, it is important to find the fastest way to communicate with people in any given area. If there is a…
Tips for reaching your mobile marketing goals
As a small business owner, you’ve surely heard all of the hype about mobile marketing—and SMS marketing If you’ve already decided to give it a try, you may have been…
Six components every SMS campaign needs
The popularity of SMS marketing has exploded worldwide. Many businesses are adopting SMS marketing simply to keep up with everyone else without first understanding proper strategies If you’re new to…
Choosing the best marketing channel for your business
There are countless ways to market your small business, but what is the most effective medium? The answer will vary depending on your business’s niche and your goals Regardless of…
How to use mobile marketing during the holidays
One of the best times of year to up your marketing game is during the holiday season. All it takes is a little encouraging You know your customers are all…
Airlines perfect personalized customer service
The most effective customer service is simply the one that makes customers feel special. Every company is striving for personalized service Not only will it bring in more business, it…
Don’t fall into the speed customer service trap
As a business, you are likely always trying to find ways to improve customer service to make it faster and more efficient The more you can improve customer service, the…