Enhancing Consumers’ Mobile Shopping Experience
Consumers have embraced mobile marketing thanks to smartphone and tablets, with the click of a button consumers can purchase from anyone around the world Companies love that they can reach…
Tips for Building a Business Text Messaging
SMS texting to achieve your business goals Imagine that you mailed out an advertisement to 100 people and 95 of them opened that mail and read it. What would you…
Cognitive computing and automated text response
Now that the vast majority of people own a mobile device, people are more connected than ever virtually anyone Even today, though, the ability for businesses to stay in contact…
Adapting to the Mobile World
Consumers used to look up companies in the phonebook, but now the first action consumers take when they need to find a company is to look them up online. If…
Cognitive computing: a new era of computing technology
Computers have come a long way: while there's some debate as to what constitutes the first computer, the ENIAC built from 1943-1946 is considered by most to be the first…
Mobile Marketing with Smartphones
Marketers have become so creative with the ways they advertise that they have forgotten the primary and perhaps the most simple and important way to actually reach the mobile world;…
Interactive Applications Win Again
There are companies who see creating marketing applications as a waste of time and money, but what these companies don't realize is that consumers are constantly searching for convenienceWith mobile…
The Price of Consumers
Often times consumers are hesitant to give their contact information to companies in order to become part of mobile marketing campaigns In order for mobile marketing campaigns to be successful,…
Mobile Marketing is Successful Because of its Convenience
Consumer convenience is one of the most important parts of mobile marketing success. It is also through these devices that consumers are most easily reached, making it a great opportunity…
Seven mobile marketing myths that mislead business owners
Businesses cannot ignore mobile, ever increasingly it has become a necessary component of any marketing strategy Not convinced? Consider these statistics: There are approximately 1.5 billion smartphones in use today…