5 Tips for Marketing to Generation Z
It took some time to understand and market to Millennials. Now, marketers are working to start understanding how to best market to Generation Z. This group includes anyone who is…
Balancing AI and Human Personalization in your Business
As a society, we’ve changed the way we communicate with each other and with businesses. And in a weird way, we’ve almost come full circle. It used to be businesses…
Marketing Starts with Machine Learning
Machine Learning (ML) is what we call the ability to use a computer to process and analyze large amounts of data and then execute decisions based on that data. In…
How chatbots can boost social media ROI
61% of social media marketers say measuring ROI is the hardest challenge facing them making it the number one complaint about social media marketing. What makes measuring ROI so difficult…
5 Things Your Chatbot Needs to Succeed
By the end of 2017, more than 2 million Americans had professed their love for Alexa, Amazon’s digital assistant/chatbot. It shouldn’t come as a surprise then to learn that in…
5 Ways Chatbots can Save Your Business Time and Money
In all likelihood, you’ve used a chatbot before even if you didn’t know it. Chatbots are the new hype in the tech world just as mobile apps were in 2008…
Why Businesses Need Machine Learning Now
Machine learning is the ability of an artificial intelligence program to be able to learn from experiences without necessarily needed to be programmed to do so. It is the reason…
Customer Service: Keystone to Success
It used to be businesses could get away with bad customer service or even having no customer service at all. But that is no longer the case. In fact, customer…
Chatbots & Why Now is the Time to Invest in Them
Much of the artificial intelligence research being done today is purely academic. But in at least one area, we’re seeing an intersection between artificial intelligence research and real life. Consumer-facing…
The Many Uses of Chatbots
Chatbots are one of the most underutilized pieces of technology out there. You can do so many things with them, yet few businesses are actually using them on a regular…