Mobile Marketing and Message Overload
With so much content, many communication believe message overload has already occurred, while others feel it will be here soon. Bringing up a problem for marketers It has been said…
Texting for eCommerce Statistics
In today’s society, convenience drives the decisions of most consumers That is why mobile marketing is such a success; advertisements come in convenient forms for the consumers reaching a vast…
How Product Packaging Is Used Alongside Mobile Marketing
Coca-Cola is currently trying out a new marketing campaign in China, printing lines from popular songs on their bottles and cans where consumers can scan those lines to view a…
Mobile Marketing In and Out of the Store
The convenience of receiving the best deal from a brand through mobile devices is what consumers want because of that more and more companies are joining the mobile marketing world…
Pinterest: A New Way to Market
Pinterest is a global sensation that's become a marketing tool used by several brands, millions of pins promote companies around the world, and many of them are successful at bringing…
The Fun of Mobile Marketing
Perhaps one of the most challenging tasks of mobile marketing is coming up with creative and captivating ways to keep customers interested without overwhelming them with mobile ads With the…
Target’s Cartwheel App Celebrates Success
Target celebrates the first year of success for their popular “Cartwheel” app. Even after a nationwide data breech last year, over seven million Target customers still use the app The…
How iBeacons Improve Business
Apple’s newest technology known as iBeacon has taken the retail world by storm, considered as a mobile marketing tactic for all companies. iBeacon is an indoor positioning system retailers use…
How United Airlines is Using Mobile Marketing Technology to Bring in Business
We've all been frustrated at one point or another with the websites of our favorite airlines While the convenience of checking in online or through the company’s app is advertised,…
How Apple and Beats Uniting Can Improve Mobile Marketing
With each release of the newest iPod or iPhone comes the most advanced technology that most of us never dreamed of, leaving us on the edge of our seats to…