How to choose the right marketing opportunities
The internet is a wonderful thing because it allows companies, large and small, to reach their full audience. There are no limits to the number of people you can reach…
Six helpful tips for retaining your SMS subscribers
With a 98% open rate (90% within the first three minutes), SMS is the most effective marketing channel when you need to get a message out to your customers. But…
5 Ways to Distribute Content to Your Target Audience
Content marketing has become a hugely popular marketing strategy in recent yearsBrands have learned that simply publishing free content can help earn loyal customers, but as more and more brands…
Turn Content Marketing into Profit
In Christopher Nolan’s Dark Knight film, the Joker, played by Heath Ledger, says to the mob, “If you’re good at something, never do it for free.” This is generally agreed…
Mistakes Holding Your Content Marketing Back
Content marketing can be an extremely effective and powerful marketing tool when it’s used right. But for many businesses, content marketing ends up draining marketing funds without producing any measurable…
How to Promote Your New Mobile App
So you decided to design your very own mobile app for your brand. Now you need to get people to actually download and use it. Often that’s the harder part.…
Build a Loyal Customer Base with Content Marketing
Businesses in some industries may be able to survive with an endless supply of new customers, but most need to rely on repeat business to survive. Establishing a solid, loyal…
6 Steps to Creating a Content Marketing Plan
It’s estimated that close to 40% of businesses who participate in content marketing don’t have any kind of content strategy. It goes without saying that content marketing efforts are more…
How to incorporate gamification in your mobile strategy
Humans like to play games. Archaeologists have found painted stones which are presumed to be game pieces that date back 5,000 years. Marketers caught on years ago that they can…
What’s working and what isn’t in mobile marketing
We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For…