Social media marketing dos and don’ts
There’s a right way and a wrong way to do social media marketing and a surprising number of brands are still doing it the wrong way and in a very…
Silicon Valley Startup Aims to Make Text Messages Retractable
Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your…
Four benefits of SMS marketing
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile…
Image Source: VegasMeansBusiness.com
Text Marketing for Restaurants
Starting a restaurant is difficult but start with the right marketing strategy Opening a restaurant is the most common form of entrepreneurship. It’s also one of the hardest. About one…
Seven ways that marketers can effectively reach Gen Z
Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just…
Five mobile marketing budget mistakes to avoid
Mobile marketing plan Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50 percent mark for total digital marketing ad spending. Put another…
TCPA Violations Get New York City Bar and Grill Sued
A New York City bar and grill called Calico Jacks is currently facing a lawsuit brought by a plaintiff that alleges the restaurant sent unwanted text messages which advertised various…
Seven elements every inbound marketing campaign needs
In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where…
Five digital marketing tips for small business owners
Years ago, digital marketing was a nice-to-have but many small businesses got by without it, relying on word-of-mouth and traditional advertising Today, those mediums are not as effective as consumers…
How to take your business’s social media strategy to the next level
New platforms and technologies are constantly being created giving marketers access to new streams of data for their social strategy The way brands are using social media today is different…