The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later). The average open rate for email is around 20% and the click-through…
Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed…
A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a…
The power of social Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential…
Businesses turn to content marketing so that they can be seen as influencers within their field Businesses that consistently post high quality, accurate, and valuable content are viewed as an…
In most industries, the holiday season is the most profitable time of the year Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing…
In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business But putting together that mobile strategy is easier said than done. There are…
Getting your brand name out there is critical if you want your small business to last Building brand awareness doesn’t necessarily have to cost a fortune. Starting out, your marketing…
Whether you’re a new startup launching from a garage or an established brand with a great online presence, it’s crucial to keep growing Stagnation is the death of all brands…
One of the most challenging aspects of content marketing is simply coming up with new things to say It’s easier with some industries than others. In the world of technology…