Coca-Cola’s summer campaign has proven to be its most successful yet. Walking into the gas station or Walmart, consumers cannot help to stop and search for their name on the new Coca-Cola bottles
The names on bottles are a successful marketing tactic as it has created connections between Coca-Cola and consumers. If companies wish to see the same success, they must learn to build relationships like this with their consumers.
Coca-Cola is one of the country’s most popular companies making it easier to update their mobile marketing strategies, which is one of the easiest ways for brands to personalize advertising. Most consumers have some form of mobile presence these days, and with the popularity of these devices, companies who ignore the idea of becoming mobile are bound to lose business.
Consumers rely on their favorite companies to make their shopping experience convenient, and mobile technology is the easiest way for consumers to locate companies and make purchases. Thanks to advanced technology, companies can make mobile marketing as personal as they would like for their consumers, especially if the mobile marketing techniques are interactive. Consumers like to engage with companies through applications and SMS ads, and these are easy ways for companies to personally connect with their consumers.
Interactive apps are another great way to personalize mobile marketing for consumers because consumers like to feel involved somehow. By allowing consumers to communicate with the company through interactive marketing campaigns, they feel like they are a valuable part of the company rather than just another number on the data sheets. Consumers who feel appreciated will be loyal and long lasting consumers.
Social media marketing is vital
We live in a mobile world, and social media sites have completely taken over the web. Companies who become involved with social media will attest that it is one of the easiest ways to spread the word about their products. It is simple to create mobile advertisements through sites such as Facebook, Twitter, and Instagram, and companies can rest assured that those ads are being seen by thousands of consumers. When consumers fall for products, they share them through social media and before you know it millions have seen your products.
Companies who work hard to build relationships with their consumers by personalizing marketing tactics are more likely to gain a popular social media presence because consumers who feel appreciated by companies want to share it with their social media friends. Don’t underestimate the power of social media users because they can literally make or break a company depending on their experience.