SMS success and strategies
When you send mobile alerts, you are helping customers keep you top of mind so that they may come in to eat. In Owensboro, Kentucky one restaurant saw a huge increase in the number of customers that came in based on SMS marketing techniques.
So how are you getting more customers through your door?
With the new laws in place saying you can’t send mobile alerts without first having consent from a customer. On top of that, you always want to be considerate of your customers by letting them subscribe or unsubscribe from your mobile alerts whenever they want. But how do you get customers to start signing up? Well, here’s a few tips.
1. Incentivize to build your mobile marketing contact list
Customers usually don’t just sign up for your mobile alerts without being incentivized. It can be as simple as putting a sign up in your business saying “free drinks when you text…” or free appetizer.
2. Advertise on a deal site
One way to get people to find your deal is to have someone who runs a deal site post it for you. Deal blogs have thousands and thousands of followers. If you can get access to the one blogger to post the deal, you are guaranteed thousands of people will end up seeing your messages.
3. Raise awareness of those big sales and discounts
If you send your customers reminders of big sales or coupons for 10% off, they will likely use it in front of friends or, at the very least, tell their friends about it. Word of mouth is the most powerful form of advertising. It’s exclusive, adds value to consumers lives and if it’s easy to “join the club,” they will quickly do so.
4. Make it a channel for active communication
If customers know they can easily communicate with you through text, for customer service reasons or just to take a survey or two, they will sign up. Post on your website and at your business that you have text message customer service available,.
5. Continue to provide quality service and product
If you have a great product and a lot of loyal fans of your business, you don’t have to do anything to sign up. Of course, people won’t sign up unless they know it exists, so you will still have to advertise. Make sure you are always providing a valuable product if you want people to sign up for text alerts
6.Sending the right messages
Previously mentioned restrictions make it harder to sign up and easier to unsubscribe from messages. You wouldn’t want your customers deciding your messages aren’t worth their time.