Catching the attention of consumers is the biggest challenge when it comes to any type of marketing
Mobile marketing in particular is one of the most popular forms of marketing, yet faces perhaps a bigger barrier in creating creative, interactive, and appealing marketing campaigns–that doesn’t overwhelm subscribers.
Mobile marketing used to consist of simple SMS advertisements or email messages, but now that is not enough consumers expect exclusive, personalized content. It used to be a difficult feat trying to get consumers to give companies their email addresses or phone numbers to be used for mobile marketing purposes, but now that smartphones and tablets are so popular among consumers there is a preference for mobile marketing for the sheer convenience.
But now the challenge is getting consumers to notice and participate in mobile marketing campaigns.
It is all about the delivery
Consumers often become bored with repetitive mobile marketing campaigns. meaning companies need to constantly come up with new and creative ways to impress their consumers. It’s not per say difficult to get consumer information to build that mobile database, the challenge lies in getting them to notice these mobile campaigns. There are so many flashy and exciting mobile marketing campaigns from companies of all types that if companies want consumers to notice their campaigns they need come up with more.
Holidays are a great time for new mobile marketing campaigns and General Mills has created a mobile marketing campaign for Halloween, with a new gaming application that promotes its popular monster cereals for Halloween with special codes for the game from the boxes of General Mills cereals. In order to continue playing the game by advancing to different levels, consumers must continue to collect the promo codes found on boxes. While not only is this a great way to promote seasonal product, it also encourages purchases.
General Mills cereals have been around since the 1970s, and for companies whose products have been around for a substantial amount of time making their marketing team’s creativity that much more important. General Mills is counting on their new interactive app so far being a success.