Over 90 percent of Americans own a mobile phone, and a large majority of those own smartphones. That’s why text message marketing is such a great way to reach your customers. You are able to reach out to and access all of your customers at their fingertips (literally).

Here are some tips to get you started with text message marketing.

Keep Your Audience in Mind

Your audience is the most important thing to consider when you choose a marketing campaign. Who is going to be buying this product, and are you trying to reach out to other audiences? If so, how will the product be received by the new audience?

Most companies can narrowing down their target audience, but it is essential to determine the tone of your text message. For example, if you’re texting millennial customers [18-29 males who visit a craft brewery 5x per week] promoting a new flavor then the tone of your text message can be personal, direct and inviting.

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Build-Up Trust

Building trust is essential with any group of buyers, especially considering 60 percent of buyers do research through mobile before making a purchase, according to AdWeek. It is easy to do research given that the internet has hundreds of reviews on every product imaginable, and social media makes it easier than ever to ask your friends if they’ve had a good or bad experience with a company.

This means you have to be transparent when communicating with your customer over text message. This is especially true of expensive purchases where a customer may already doubt whether or not to take a plunge and buy the product. Make sure you are building trust by giving your customers to ability to communicate directly with you over text message.

Multiple Device Compatibility

You can easily reach more consumers when you have compatibility among multiple devices. A lot of your consumers are going to be connected most of their day, which means you can reach them through their phone, their tablet, their laptop, or even their TV. To make sure you are reaching your audience as often as possible, make sure marketing tactics are compatible across all platforms and devices.