Are you getting ready to send out your first text message? Are you struggling to write a great text message? Business owners around the country already have big ideas about how best integrate text message marketing into their everyday business.
But where do we start, and how?
First things first, it is important to be differentiate the types of text messages:
Personal, Commercial, Informational, Spammy
It is an Aviaro best practice to focus on a campaign message that encourages two-way communication between your business and your customers.
In other words, a message sent out to multiple people should be personal, commercial, or neutral, such as,
“Hello! This is Julie from Julie & Co. Was wondering if you have a moment to chat today about our annual RMHC fundraiser we’re running. Reply YES or NOT NOW”
which runs a score of 99.51% commercial.
A message such as this gives recipients the opportunity to reply back to your platform to learn more information about your company and to receive your specific marketing and advertising messages. The automatic responders are the best place to put content regarding deals, specials, promotions,and more, since the people who are genuinely interested in receiving that information will purposefully trigger those responders, whereas people who are uninterested will opt-out or choose not to respond at all.
Sending a marketing or advertising message in a large campaign is likely to be regarded as a spammy message.
For example, a message that reads,
“Hello! This is Julie from Julie & Co. We are running a special for our VIP customers! Up to 50% off children products today only – text YES or NOT NOW”
runs a score of 99.92% spammy; on the Aviaro platform, any campaign message over an 80% spam score will not be permitted to send.
Aviaro places customer engagement and communication above all else, and for good reason! Almost all text messages are read within mere seconds of being received, but if the message strikes the wrong note with a customer, he or she is less likely to respond positively.
Consumers enjoy receiving text messages from businesses they like, more so than phone calls and emails. However, spamming a customer’s phone leads to lower deliverability, fewer opens, and fewer happy customers.
For more information on how to send an excellent campaign message, give our Aviaro professionals a call today! You can also email us or text us any time.
Want to learn more about using SpinTax in campaign messages for even better deliverability and open rates? Check out this blog now and improve your best practices score immediately!
Good luck, and happy texting!