Machine Learning (ML) is what we call the ability to use a computer to process and analyze large amounts of data and then execute decisions based on that data. In the last couple of years, ML has improved by leaps and bounds to the point where it is now an extremely effective tool to use in businesses, especially when used in conjunction with AI. In fact, companies that aren’t already using ML in some capacity with their marketing strategies are quickly falling behind the competition. Fortunately, those who are behind can easily get a machine learning company in to get them set up right away. Here are just a few ways ML can benefit a marketing campaign.
ML in content marketing strategies
People used to make whole professions out of identifying an audience and how that specific audience best responds to the content being provided. It took teams of people to do the analysis, and even then, it was still a lot of guesswork. ML technology allows the people to focus on content creation instead of spending hours analyzing data. It will help identify when to publish, how often to publish, what topics to use, and even the type of language most likely to elicit a response from customers.
Online content is a huge deal because it plays into every part of the marketing process. It is on your website, in social media, in text, in emails, on chat, and even in any print ads you may be doing. Being able to have ML tell you exactly what type of communication your target audience expects and will respond best to is invaluable. It saves time and money avoiding advertisements and communications that customers won’t like.
Personalization in email and text marketing
Email marketing has surged once again as an effective method for communicating with customers. And while most companies have already found a way to automate emails and texts to their customers, personalization is missing much of the time. If you could send personalized messages to your customers instead of one email to all of them, you’ll get a much higher conversion rate. And the best part is that ML can automate these personalized messages, whether you are focusing on an email or text campaign.
Catch their attention
Attention spans are dropping, which means there is almost no time at all to grab your audience and sell your company. On top of that, sometimes there is a sense of urgency to your message, so you need to find a way to quickly get a point across to the audience. With ML, companies are able to create programs that identify when information needs to be sent out and then proceeds to send it in the most effective way possible. Often, quick news is sent through Twitter or on other social media platforms to get the word out quickly. The goal is to catch the attention of the audience easily and make sure the message gets out as fast as possible.
Determining the most effective platform
Sometimes, tweeting something will get the information out quickly, but it might not necessarily turn into sales like personalized social media location marketing might. One of the best way to reach your core audience is to determine what platform to advertise to them on and in which instances you should choose that platform. ML does the work for you in marketing making it easier than ever to ensure you are reaching your audience in the place most likely to get them interested in your company.
Making decisions – in real time
If you have artificial intelligence and machine learning at your disposal, making big decisions is easier than ever. The ML analyzes all the information available faster and more effectively than any human can, and then gives suggestions and recommendations to businesses. This makes it much easier to change methods immediately if they aren’t working and pursue other means of marketing with a competitive edge. Businesses can make the best decisions and incorporate them immediately.
While your company may have already be using machine learning in some aspects of the company, using it for marketing will only make things better. You’ll be able to more easily reach your audience and give them exactly what they want.