Mobile marketers are targeting younger generations with their mobile campaigns and exciting, new content particularly with social media
Up until now younger generations have ignored traditional advertising campaigns because they’re always geared toward baby boomers, so companies are coming up with ways that they can target the younger generations with relatable content. Car companies such as Toyota, Mazda, Ford, and Honda have come up with new mobile marketing campaigns that include music tie-ins in hopes of reaching younger buyers. These companies have paired up with artists such as Busta Rhymes and Ximena Sarinana in order to create a social media campaign and draw in the younger crowd.
Car companies, particularly, struggle to relate to younger generations because there are not many young buyers who can afford higher end vehicles, so they have had to become creative with their marketing tactics for this age range. Not only have these companies created television ads geared towards younger generations, they’ve also re-vamped their mobile presence by creating YouTube channels and social media profiles. Ford offers free music downloads, which is also intriguing to younger buyers. Most companies realize that the younger generations are becoming their most important consumers and therefore they have turned their marketing strategies toward those generations in hopes of creating loyal relationships.
Younger generations on social media
It is vital to the success of companies to become part of the mobile world particularly because of the younger generations. Eventually those young consumers will be the primary consumers, and if companies do not have a presence where those consumers are most comfortable – the web – then they are bound to fail. Younger consumers have strong mobile presences, and know how to make or break companies through social media, as it is an ideal way to market because it is a free and simple way to advertise to a broad number of consumers. While it can be a difficult task to impress a new generation who is so technology savvy if done right they can build a strong and loyal consumer base. Companies should become familiar with popular social media sites such as Facebook, Twitter, Instagram, and Tumblr if they want the younger generations to notice them. Alongside that, identify what platforms serve your brand’s needs best.
Companies see success from their social media campaigns, and if companies wish to be successful anymore they must gain acknowledgement through the medium. Companies who are looking to appeal to a younger crowd should make it a priority to become part of social media to win the hearts of young consumers.