Businesses cannot ignore mobile, ever increasingly it has become a necessary component of any marketing strategy
Not convinced? Consider these statistics:
- There are approximately 1.5 billion smartphones in use today
- The average American spends approximately two hours a day using a mobile device
- Mobile accounts for over half of all internet searches
- 57% of consumers won’t recommend a business without a mobile website
Despite these facts and the obvious benefits of running a mobile marketing campaign, many business owners are dissuaded by myths and misconceptions surrounding mobile marketing. While others get involved and give up early for the same reason. Here’s a look at seven common mobile marketing myths:
- Mobile marketing is a fad. Many business owners are hesitant about mobile marketing because they believe it’s just another fad, however they couldn’t be more wrong. Mobile marketing has been around for years surpassing other forms of advertising just proves how it’s here to stay.
- Mobile users are all the same. A common misconception about mobile users is that the most active users are teenagers and twenty-somethings. Marketers with an older target audience sometimes feel that mobile marketing would be ineffective. In reality, over half of mobile users are over 35. Even the 65 and over group is catching on to mobile technology.
- A traditional website is sufficient. Many business owners are hesitant to invest in a mobile website or in responsive design. They feel a traditional website is good enough. But business owners shouldn’t underestimate the importance of having a website that is optimized for mobile. As mobile web traffic now accounts for nearly half of all web traffic, businesses not ready for it are missing out on a huge opportunity.
- Mobile users are out and about. When a business owner imagines the stereotypical smartphone user, they imagine a person on the go. While many mobile users are on the go, there are those sitting comfortably at home browsing the web or playing a game on their mobile device.
- A mobile app is all you need. Many less familiar with mobile marketing assume that designing a mobile app is what it’s all about. However, if not done correctly, there’s no faster way to blow a marketing budget than by investing in a mobile app. While it can be very effective, the vast majority of apps are never downloaded, or are downloaded once and then deleted forever.
- Longer engagement is better. Marketers are used to assuming that the longer a consumer engages, the more likely that consumer is to make a purchase. With mobile, that simply isn’t true. In fact mobile users usually go into searches knowing exactly what they need If they. Mobile shopping psychology is simply different in many respects. If people find it quickly, they purchase, if they don’t, they look elsewhere.
- The more content the better. With all forms of marketing, and mobile marketing especially, less really is more. Too much content can overwhelm and confuse consumers while a little bit of just the right content can win them over.