SMS Marketing that Works
SMS marketing is an important tool for marketing, communications and customer service for your business. If you are on this page, you know that already. Here are our top tips for the best SMS marketing for your business.
Make worthwhile offers
How many times have you received an offer from Office Depot that says 5% off paper if you spend $50 or more? This offer is probably not going to excite you, so when sending an offer to your customers see if it passes the worthwhile test. Imagine you are your customer … would you find the offer valuable?
Bottom-line: Make sure your offer is a good deal while still being profitable for your business.
Creative offers are better
When it comes to businesses that use SMS marketing, you’re not the only fish in the sea. If you want to stand out to customers you’re going to need to be unique. Be creative and be fun, and above all, experiment with different options to make your business stand out to customers. It’s better to err on the side of being a little adventurous than to be perceived as being safe.
Bottom-line: Look for ways to display your business’s originality.
Consistency is good
While you want your texts to be fun and representative of your business’s style, you don’t want to offend your customers. Make sure that every message you send is not going to offend in any way.
Additionally, make sure that your texts are sent in compliance with telecommunication laws.
That means no texts before 8 a.m. or after 10 p.m. It also means, not texting anyone unless they have given their permission by opting in. Finally, being considerate includes how often you text. Limit your texts to times when you have something exciting to offer your customers about two to three times a month.
Timely offers convert
If you run a donut and coffee shop, you probably shouldn’t be texting your customers late at night. They’re going to forget about whatever offer you texted them about by the next morning. Make sure that you’re sending your messages at times when they will be the most effective at motivating your customers.
Segment your customers
This cannot be stressed enough. Your best customers will be those who feel that your business relates with them. You cannot know your audience enough. Know everything about them and find ways to relate with them and they will return the favor by doing some free marketing for you.
Promote your SMS offers
Your SMS offers won’t give you the ROI you are expecting if your customers don’t know about it. Take every opportunity to advertise it. Post your text-enabled phone number on your social media, retail bathrooms, poster boards, your business card, your business’s website, and any other avenue you can think of to let your customers know about your SMS marketing efforts.
Tags: Marketing Tips, SMS Marketing, Marketing Your Business, Business Marketing