Mobile marketing has come a long way in a short time. The first mobile ad to be shared via text message was created in 2000. By 2005, big-name brands like Nike and Pontiac began the first text message marketing campaigns. Just 11 years after the first mobile ad, global spending on mobile advertising had exceeded $14 billion. In 2016 spending had topped $100 billion and mobile devices accounted for more than half of all internet usage finally surpassing desktop PCs and laptops. By 2017, mobile commerce accounted for one third of all ecommerce transactions world-wide. And as unbelievable as it sounds, mobile transactions are expected to double this year. Here are some more surprising facts about mobile marketing that should persuade you to launch an SMS marketing campaign, if you haven’t already.
Internet usage: desktop vs. mobile
Mobile has desktop computers beat for nearly every internet related activity. Approximately 56% of the time spend on the internet reading or watching the news is done from a mobile device. Shopping is even more dominated by mobile with 62% of the time spend doing so taking place on a mobile device. Mobile commands nearly 80% of all the time spend on social media networks and approximately 90% of the time spent playing games and looking at photos.
The average mobile phone user will spend 51 minutes browsing the web from a mobile device and 3 hours and 15 minutes using mobile apps every single day. That’s more than four hours a day that people spend on a mobile device. The numbers are even more startling for millennials.
A staggering 80% of mobile users report using their mobile device to make purchases and one fourth of all internet retailers say that mobile accounted for at least half of all their sales. The average consumer spends about $64 each month shopping from a desktop computer and $71 shopping on a mobile device. The average order total for items purchased from a desktop computer is $100 and the average order total for items purchased from a mobile app is $127 suggesting that consumers are likely to spend more when they’re using their mobile device to shop as opposed to a computer.
Mobile coupons have a redemption rate of 10%. That’s more than ten times better than print coupons which are redeemed less than 1% of the time.
Mobile advertising predictions
It’s anticipated that mobile will account for nearly 60% of all digital advertising by the year 2018. If your marketing budget isn’t being spent on mobile advertising such as SMS marketing, you won’t be keeping up with your competitors and your target audience probably won’t be seeing as many of your advertisements.