Branding vs Advertising
Branding and advertising 101 Marketing is an umbrella term that includes any type of method in which you try to bring in new or past customers. Under that umbrella, you…
Seven stats that prove mobile marketing is worth the investment
Business across every industry know the value of mobile marketing, so it's safe to say that mobile marketing isn't going anywhere anytime soon Businesses large and small are investing in…
Making a personal connection through text advertising
Jolla is a start-up Finnish phone maker that just released its first phone ever, the Jolla. Though a small start-up of only about 80 employees, the company is already seeing…
Mobile marketing to your audience: reach all pay levels
When you are trying to focus on mobile marketing, the most important thing is exposure If your advertising can only be seen on certain phones or only used if you…
The advertising problem
As a small business, you are probably trying to figure out the least expensive way to advertise. Of course, there are herds of people out there willing to offer you…