Why Customer Service is Important to Your Branding
Customers expect to have the same type of experience no matter who they are interacting with in the company. Whether that’s professional, casual, fun, or even a little crazy. The…
Branding vs Advertising
Branding and advertising 101 Marketing is an umbrella term that includes any type of method in which you try to bring in new or past customers. Under that umbrella, you…
Mobile Marketing is Successful Because of its Convenience
Consumer convenience is one of the most important parts of mobile marketing success. It is also through these devices that consumers are most easily reached, making it a great opportunity…
Building your social media strategy
Social media is a requirement in the marketing world-businesses don't get the option of ignoring it. A business without a social media presence today is written off as being disconnected…
Coca-Cola Proves Personalization is Key
Coca-Cola’s summer campaign has proven to be its most successful yet. Walking into the gas station or Walmart, consumers cannot help to stop and search for their name on the…
Make your emails mobile friendly
Thanks to the popularity of smartphones, phone calls account for only a fraction of the total time people spend using their phone. People are using them to read emails, manage…
The Future of Mobile Marketing in the NFL
Technology just keeps getting better and better, and companies are seeing the benefit of it: companies such as the National Football League are putting advanced technology to work for them…
How Apps such as Line are Bringing in Business
Line app. Have you heard of this application? Not many Americans have, although it is gaining popularity Line is a popular social messaging application in Japan that partners up with…
Video marketing tips
Video marketing is a tremendous way to reach your target audience as smartphones have made it easier than ever before to watch video content while one the go Consider these…
Why Companies Should Consider Soft Launches for Their Marketing Applications
Interactive apps are a great way for companies to connect with their customers, considering games are the most downloaded app for smartphones and tablets companies have the opportunity to become…