SMS for business SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the…
Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your…
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile…
When you’re just launching a new small business, funds are most likely very tight. Surviving that first year is likely going to be the hardest part of getting your startup…
Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just…
A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a…
Years ago, digital marketing was a nice-to-have but many small businesses got by without it, relying on word-of-mouth and traditional advertising Today, those mediums are not as effective as consumers…
Businesses turn to content marketing so that they can be seen as influencers within their field Businesses that consistently post high quality, accurate, and valuable content are viewed as an…
The business world, like the natural world, is competitive, and new businesses are often springing up then disappearing. As with natural selection in the animal kingdom, the businesses that can…
In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business But putting together that mobile strategy is easier said than done. There are…