4 Reasons Your Mobile Marketing Strategy Isn’t Working
Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each…
6 Reasons Your Small Business Needs a Mobile Marketing Strategy
Smartphone adoption rate surpassed 90% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have…
Chatbots: the next big thing in customer-business interactions
Major tech companies like Microsoft, Apple, and Facebook have been working for several years to infuse artificial intelligence into their devices and platforms. This allows users to communicate with their…
How “smart cars” are changing mobile marketing
When most people think about mobile devices, they’re talking about smartphones, tablets, or wearable tech like smartwatches. But the way we define mobile is getting bigger—literally. In fact, many vehicles…
How to Increase Web Traffic with SMS Marketing
Though SMS marketing is a powerful advertising channel in its own right, it’s most effective when it’s part of a larger marketing strategy that seamlessly integrates other channels like social…
Six best practices for an effective text message marketing campaign
SMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority…
How to Become an SMS Marketing Expert in Six Steps
If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple…
How to Create an SMS Marketing Campaign in 3 Steps
SMS (Short message service) marketing refers to messages sent from businesses directly to their customer’s mobile phones. These messages can include text, images, videos, audio, or hyperlinks. More and more…
Four steps to a mobile-first marketing strategy
There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016,…
Researchers working to develop emotionally intelligent chatbots
Psychologists used to believe human intelligence could be represented with a single number. Today psychologists know that there are actually many different kinds of intelligence. Mathematical and spatial intelligence are…