Customer service chatbots growing in popularity
According to a recent survey conducted by LivePerson, chatbots are gaining prominence globally. The purpose of the survey was to ask people who have experience in “speaking” with chatbots to…
6 Uses for SMS Marketing You Have Not Considered
When you use SMS (texting) to communicate with customers as opposed to email, they’re more than 5 times as likely to get the message. That’s because 80% of emails are…
Surprising Facts that Should Persuade You to Invest in SMS marketing
Mobile marketing has come a long way in a short time. The first mobile ad to be shared via text message was created in 2000. By 2005, big-name brands like…
Five tips for mobile marketing success
US consumers are relying on mobile more than ever before to go about their day-to-day lives. From laptops to tablets to smartphones to wearable tech like smartwatches, this is a…
3 Things to Learn About SMS Marketing from Direct-Mail Marketing
SMS marketing is one of the most powerful tools in your arsenal, but only when you’re using it in the right ways. One strategy for using SMS marketing more effectively…
Woman using instant messaging app on mobile phone, view from above
Seven Ways to Improve Your SMS Marketing Efforts
SMS marketing is arguably the most powerful marketing channel you have at your disposable as a small business owner. But if you bought into SMS marketing assuming it would be…
Text Service is Taking Over Small Business Communications
It would be an understatement to say that American consumers love their smartphones. According to one survey, nearly 70% of Americans report sleeping with their smartphone in arm’s reach. According…
SMS Messaging for Businesses
SMS messaging services can be crucial to market a business. Dan Hinckley, an experienced digital marketing expert, recently wrote an article for Forbes highlighting five important marketing tips for small…
Business Texting is the New Trend
There are many forms of communication between customers and businesses these days, and it is important that your company is taking advantage of as many of them as possible. If…
Two-way Business Texting: Marketing Techniques
Marketing isn’t just about one-way communication with your customers. Most businesses push ads at their customers through email, texting, billboards, and even on-site marketing. However, not a lot of businesses…