Content marketing can be an extremely effective and powerful marketing tool when it’s used right. But for many businesses, content marketing ends up draining marketing funds without producing any measurable…
It’s estimated that close to 40% of businesses who participate in content marketing don’t have any kind of content strategy. It goes without saying that content marketing efforts are more…
In the last few years, having a social media strategy has gone from a nice-to-have to an absolute-must-have. Consequently, just about every business no matter how big or small can…
Businesses turn to content marketing so that they can be seen as influencers within their field Businesses that consistently post high quality, accurate, and valuable content are viewed as an…
Getting your brand name out there is critical if you want your small business to last Building brand awareness doesn’t necessarily have to cost a fortune. Starting out, your marketing…
One of the most challenging aspects of content marketing is simply coming up with new things to say It’s easier with some industries than others. In the world of technology…
The goal of any content marketing campaign isn’t to get readers to read any one specific article You want to create loyal followers of your brand who will await every…
Content marketing is a very different form of advertising that many businesses fail at because they approach it with the same strategies that they use for more traditional forms of…
Thanks to the popularity of smartphones, phone calls account for only a fraction of the total time people spend using their phone. People are using them to read emails, manage…
With so much content, many communication believe message overload has already occurred, while others feel it will be here soon. Bringing up a problem for marketers It has been said…