Six ways to reach Generation Y customers
As a business owner, you know the importance of reaching the rising generation The success of most businesses hang on whether or not they can successful market themselves to established…
Three mobile marketing channels you can’t ignore
Mobile marketing isn't just a channel: it encompasses all advertising efforts that in anyway relate to mobile devices and mobile technology Whether it's mobile websites, mobile apps, QR codes, or…
Make your emails mobile friendly
Thanks to the popularity of smartphones, phone calls account for only a fraction of the total time people spend using their phone. People are using them to read emails, manage…
How Apps such as Line are Bringing in Business
Line app. Have you heard of this application? Not many Americans have, although it is gaining popularity Line is a popular social messaging application in Japan that partners up with…
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Hard Rock Café’s New Mobile Experience
Hard Rock Café has been mobile for quite a while, but the company has just decided to revamp their mobile marketing, creating a mobile-friendly rewards program It's no secret that…
Content marketing: Quality vs. quantity
This may come as a big shock, but the most important thing about content marketing, is having good content Now this seems obvious, but it's something that many marketers seem…