As with all things involving technology, the mobile marketing industry is constantly changing. With the new year comes new changes. Experts have differing opinions about what trends you can expect…
Gamification is a marketing strategy that has been around for decades. What is gamification you ask, it is simply the use of game elements to elicit desired behavior in a…
Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to…
Humans like to play games. Archaeologists have found painted stones which are presumed to be game pieces that date back 5,000 years. Marketers caught on years ago that they can…
Interactive apps are a great way for companies to connect with their customers, considering games are the most downloaded app for smartphones and tablets companies have the opportunity to become…