Marketing to a business? Follow these trends
Your marketing approach is determined entirely by your audience and their needs. That is why your approach can change if you are focused on marketing to another business instead of…
4 Effective Marketing Strategy Changes
The way you market to your customers says a lot about your business and can completely change the dynamic of how you interact with your customers. It is also the…
Marketing in the age of smartwatches
The Internet of Things (IoT) is slowly becoming a reality. The more compact our technology gets, the more we are capable of doing from a small device. Smartwatches, for example,…
Marketing tips for small businesses
Let’s face it. Small businesses are at a disadvantage when it comes to marketing. Large businesses have more resources at their disposal to stay on top of current trends and…
Mobile marketing strategy ideas
Every marketer knows that mobile marketing is essential to reaching customers in this day and age. Technology is everywhere, and this is mostly due to accessibility with smartphones. It allows…
Making Use of Unique Marketing Ideas
With smartphones and the internet available to us, there are many opportunities constantly available for marketing to our customers. But maybe you don’t know all the new, trendy things that…
Are Fake News Good for Marketing?
Before the Internet, people relied solely on the advertising they saw to give them all the information they needed before buying a product or service. But now, people can research…
Social Media Marketing: How-to Guide
A huge part of your marketing efforts this year will be focused on social media. It is one of the main ways you’ll be communicating with your customers. But you…
How to Get Good Online Reviews
Every customer you work with has the potential to go online and write your business a review. And there is a good chance the customer who takes the time to…
Online and self service: The new customer experience
Anyone who has been to the store over this holiday season may have noticed store traffic has been decreasing drastically. It was especially apparent to me on Black Friday as…