How do you market to millennials? That's easy, you text them! They prefer using their smartphones for lurking on social media accounts, receiving push notifications, and having the ability to choose when and how to respond to a message.
Changing role of technology As a new generation of buyers starts purchasing homes, furnishing she-caves and increasing their discretionary budgets, global brands are leveraging online texting to turn one-time customers…
The newest employees and buyers in the economy are Millennials. Many of them are finding a lot of success simply because they have a firm grasp on technology and use…
The first step to any good marketing plan is to identify your audience. You need to determine the age, gender, education level, etc of the people who are buying your…
One of the things you want to take into account when creating a marketing plan is your audience. While you may still be trying to market towards baby boomers or…
Millennials didn’t really matter to most businesses 10 years ago, but now it seems they have become the base of most company’s sales. As they are getting older, they are…
Every time a new generation of people reach adulthood, things change. As young adults begin graduating from college and getting started in their careers, you have to consider how you…
Mobile marketing has come a long way since the first text message marketing campaigns and so has mobile technology Today, nearly everyone has a mobile phone. More than half are…
Millennial communication No matter what bad things you might say about millennials and the way they behave, the truth is, they are no longer kids. They are your customers, either…