New developments in video mobile marketing
Video has proven itself a valuable marketing tool now, InMobi, a leader in mobile advertising, has unveiled its latest video ad platform. Changing the way we think of video mobile…
Five mobile marketing game changers
Mobile marketing has come a long way It got its start with the humble text message. Today, it has grown to incorporate hundreds of marketing strategies from QR codes, to…
Mobile advertising to increase with mobile data traffic
Have you ever wondered about the direct correlation between mobile data traffic affects mobile advertising? The more mobile data someone needs, the more time they are spending on their phone.…
A few things you didn’t know about mobile marketing
If you own a business, you've at least heard of mobile marketing. These days just about every US adult has a mobile phone More than half of these are smartphones.…
Four ways your mobile marketing strategy needs to change
In 2013, Google launched its new search algorithm, Hummingbird. Improving Google's efficency, giving you exactly what you're searching for In addition to basic changes to the search engine processes, Google…
Mobile marketing campaigns: one size never fits all
Smartphones aren't unique to the United States, Europe, and Asian countries, globally the smartphone market is nearing a saturation point That means areas where smartphone usage has been relatively low…
Social media marketing requires prompt response times
When it comes to mobile marketing, social media can be one of your most powerful tools. When misused however, it can be your Achilles’ heel What many forget about social…
Six steps to make your mobile website stand out
These days, a polished mobile website is essential for any successful mobile marketing campaign If you’re reaching out to customers with mobile devices, chances are they’ll end up visiting your…
Smartphones help shoppers shop smart
According to a new study by the International Data Corporation (IDC), smartphones may actually be making their owners smarter, when it comes to shopping Because smartphones keep people constantly connected…
Five reasons you should give SMS a try
Mass texting is for business small to enterprise Most people, when they think of text messaging believe it is a form of communication between friends and family. However, text messaging,…