Six mobile marketing misconceptions
Mobile marketing has been around since the beginning days of text messaging, but it is only in recent years that it has become so popular few businesses could ignore it.…
Mobile marketing is changing the customer experience
Previously companies were accustomed to raise awareness through television ads, billboards, and magazines to advertise products Marketing is nothing like it was 20 years ago, today customers aren’t as likely…
Woman using instant messaging app on mobile phone, view from above
Mobile marketing tips
Instant gratification and quick living in the mobile age We aren’t very good at waiting anymore, as smartphones put the world at our fingertips. Even when we are flying, we…
Mobile marketing myths exposed
What is mobile marketing and why should I care? If you want to know which aspects of an industry are trending, simply follow the money. Mobile marketing budgets have increased…
Marketing your mobile app
Between Apple’s App store and Google Play, there are approximately 1.7 million apps Of those, very few will achieve popularity and success. The reason? Most app developers aren’t able to…
Five location-based marketing tips
Every day, smartphones transmit billions of location data bits providing local business owners a valuable opportunity With the right mobile marketing strategy, local businesses can profit from the ability to…
Optimize your website for mobile
The consumer experience on mobile is key to driving revenue You’re on the hunt for the perfect Christmas gift, you come across a promising website. Unfortunately, you can hardly see…
Mobile marketing success requires analytics
If you’re new to the mobile marketing game, you may not have heard of mobile analytics. Simply put, the term “mobile analytics” refers to the testing of various mobile marketing…
What the new TCPA guidelines mean for your business
If you haven’t heard of the Telephone Consumer Protection Act (TCPA), it’s the legislation that keeps mobile marketers up at night Chances are you have heard of the “Do Not…
SMS Marketing Facts that Amaze
Mobile marketing is dominating the scene Marketers know just how important it is for businesses to get into mobile marketing. If you still have doubts, just look at the following…