Americans are obsessed with their smartphones. 85% of Americans confess they couldn’t last a day without their mobile phone. 75% claim they even take their phone into the bathroom with…
Ever increasingly we are using our devices to complete purchases online, many studies have even showed that mobile consumers spend more time and money shopping online than their PC counterparts…
What is mobile marketing and why should I care? If you want to know which aspects of an industry are trending, simply follow the money. Mobile marketing budgets have increased…
The consumer experience on mobile is key to driving revenue You’re on the hunt for the perfect Christmas gift, you come across a promising website. Unfortunately, you can hardly see…
It’s finally happened; more than 50% of US adults now have a smartphone According to the Pew Research Center, the exact figure is 56% up from 35% just two years…
If you’re new to the mobile marketing game, you may not have heard of mobile analytics. Simply put, the term “mobile analytics” refers to the testing of various mobile marketing…
As a business owner, you’ve no doubt heard a lot about mobile marketing In the business world, there’s a lot of focus on mobile marketing, and for good reason. Nearly…
In the mobile marketing community, we talk a lot about the importance of mobile strategy for businesses We continue to hear that many businesses simply aren’t taking advantage of mobile…