Plan now for the mobile future
Ever increasingly we are using our devices to complete purchases online, many studies have even showed that mobile consumers spend more time and money shopping online than their PC counterparts…
Four basic mobile marketing principles
One area in particular that is greatly affected by the popularity of smartphones is the business world as most shoppers today are equipped with a smartphone In the span of…
Choosing the best social media platform for your small business
When choosing the best social media platform for your small business’s needs, there are 5 major platforms: Facebook, Twitter, Instagram, Pinterest and LinkedIn No two are the same with platform…
New developments in video mobile marketing
Video has proven itself a valuable marketing tool now, InMobi, a leader in mobile advertising, has unveiled its latest video ad platform. Changing the way we think of video mobile…
Top Three Uses of SMS Marketing
If you own your own small business, you know how important it is to keep connected to your customers Whether you sell a product, run a restaurant, or provide a…
Four ways your mobile marketing strategy needs to change
In 2013, Google launched its new search algorithm, Hummingbird. Improving Google's efficency, giving you exactly what you're searching for In addition to basic changes to the search engine processes, Google…
Mobile marketing campaigns: one size never fits all
Smartphones aren't unique to the United States, Europe, and Asian countries, globally the smartphone market is nearing a saturation point That means areas where smartphone usage has been relatively low…
Six tips for mobile SEO success
According to a recent study, 74% of mobile users will rely on a search engine at some point during the purchase making process and 83% want to complete the purchase…
Six mobile marketing misconceptions
Mobile marketing has been around since the beginning days of text messaging, but it is only in recent years that it has become so popular few businesses could ignore it.…
Five reasons your SMS campaign isn’t working
Mobile marketing mistakes If you own a small business, most likely you’ve heard all the hype surrounding SMS. If you’ve taken the leap to go mobile but aren’t experiencing the success…