Five mobile marketing game changers
Mobile marketing has come a long way It got its start with the humble text message. Today, it has grown to incorporate hundreds of marketing strategies from QR codes, to…
A few things you didn’t know about mobile marketing
If you own a business, you've at least heard of mobile marketing. These days just about every US adult has a mobile phone More than half of these are smartphones.…
Four ways your mobile marketing strategy needs to change
In 2013, Google launched its new search algorithm, Hummingbird. Improving Google's efficency, giving you exactly what you're searching for In addition to basic changes to the search engine processes, Google…
Mobile marketing campaigns: one size never fits all
Smartphones aren't unique to the United States, Europe, and Asian countries, globally the smartphone market is nearing a saturation point That means areas where smartphone usage has been relatively low…
Five reasons you should give SMS a try
Mass texting is for business small to enterprise Most people, when they think of text messaging believe it is a form of communication between friends and family. However, text messaging,…
Mobile marketing is changing the customer experience
Previously companies were accustomed to raise awareness through television ads, billboards, and magazines to advertise products Marketing is nothing like it was 20 years ago, today customers aren’t as likely…
Five location-based marketing tips
Every day, smartphones transmit billions of location data bits providing local business owners a valuable opportunity With the right mobile marketing strategy, local businesses can profit from the ability to…
Mobile marketing success requires analytics
If you’re new to the mobile marketing game, you may not have heard of mobile analytics. Simply put, the term “mobile analytics” refers to the testing of various mobile marketing…