In 2019, smartphone’s market penetration finally surpassed 90%. That means more than 90% of mobile phone users are using a smartphone as opposed to a more traditional mobile phone. Gone…
Today, there are more ways than ever to communicate with customers through mobile. The mobile marketing industry has come a long way since the early days of text message marketing.…
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total…
Every marketer knows that mobile marketing is essential to reaching customers in this day and age. Technology is everywhere, and this is mostly due to accessibility with smartphones. It allows…
A more challenging task for mobile marketers is personalizing advertisements to make consumers feel important to the brand rather than just another dollar sign Consumers like to feel important. In…
Marketing options for companies are expanding so substantially that many companies are struggling to keep up. With so many channels, you'd think it'd be easier than ever to advertise but…
One area in particular that is greatly affected by the popularity of smartphones is the business world as most shoppers today are equipped with a smartphone In the span of…
Video has proven itself a valuable marketing tool now, InMobi, a leader in mobile advertising, has unveiled its latest video ad platform. Changing the way we think of video mobile…
Mobile marketing mistakes If you own a small business, most likely you’ve heard all the hype surrounding SMS. If you’ve taken the leap to go mobile but aren’t experiencing the success…
Why use a hashtag The humble hashtag is perhaps the most misused and misunderstood social media tool. Chances are you’ve seen the hashtag misused in a hundred different ways. Its…