How to Promote Your New Mobile App
So you decided to design your very own mobile app for your brand. Now you need to get people to actually download and use it. Often that’s the harder part.…
How to Make Your Social Media Strategy Profitable
Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit…
How to incorporate gamification in your mobile strategy
Humans like to play games. Archaeologists have found painted stones which are presumed to be game pieces that date back 5,000 years. Marketers caught on years ago that they can…
What’s working and what isn’t in mobile marketing
We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For…
Four benefits of SMS marketing
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile…
Image Source: VegasMeansBusiness.com
Text Marketing for Restaurants
Starting a restaurant is difficult but start with the right marketing strategy Opening a restaurant is the most common form of entrepreneurship. It’s also one of the hardest. About one…
Seven ways that marketers can effectively reach Gen Z
Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just…
How to maximize ROI with your Facebook marketing strategy
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing,…
How to get better open and click-through rates for your email marketing campaign
The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later). The average open rate for email is around 20% and the click-through…
Five mobile marketing budget mistakes to avoid
Mobile marketing plan Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50 percent mark for total digital marketing ad spending. Put another…